Privacy Policy
Last Updated: August 2, 2024
This Privacy Policy discloses the privacy practices of www.sweetwaterpoolserviceinc.com (referred to as the “site”). Sweetwater Pool Service, Inc., a Massachusetts corporation (referred to as “us” or “we”), the provider of the site, is committed to protecting your privacy online.
You acknowledge that this Privacy Policy is part of our site’s Terms of Use. By accessing or using our site, you agree to be bound by all of its terms and conditions. If you do not agree to these terms, you should not access or use this site.
We reserve the right to change this Privacy Policy at any time by updating it and posting it on the site. Accordingly, you should visit and review the Privacy Policy periodically to determine if any changes have been made. Your continued use of this site after any changes have been made to the Privacy Policy confirms your acceptance of any such changes.
1. Types of Information Collected
We collect two types of information about our site’s visitors: Personally Identifiable Information and Non-personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site.
Personally Identifiable Information: This refers to information that lets us know the specifics of who you are. When you engage in certain activities on this site, such as filling out a form or sending us feedback, we may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask that you provide us with personal information, such as your first and last name, mailing address, email address, employer, job title and department, telephone and fax numbers, and other personal identifying information. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.
Non-personally Identifiable Information: This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the website’s Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web. Networks like the web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are browsing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the internet.
2. Use of Information
We do not collect any Personally Identifiable Information about you unless you voluntarily provide it to us. We primarily use Personally Identifiable Information to provide our services to you and enhance the operation of our site, improve our marketing and promotional efforts, statistically analyze site use, improve our product and service offerings, and customize our site’s content, layout, and services. We may use Personally Identifiable Information to deliver information to you and to contact you regarding administrative notices. We may also use Personally Identifiable Information to resolve disputes, troubleshoot problems, and enforce our agreements with you, including our site’s Terms of Use and this Private Policy.
We primarily use Non-personally Identifiable Information to provide better service, to diagnose problems with our servers and software, administer our site, gather demographic information, and perform user analysis.
3. Release of Information
We do not sell, trade, or rent your Personally Identifiable Information to others. We may provide some of our services through contractual arrangements with affiliates, service providers, partners and other third parties. We and our service partners may use your Personally Identifiable Information to operate our sites and to deliver services.
We will encourage our service partners to adopt and post privacy policies. However, the use of your Personally Identifiable Information by our service partners is governed by the privacy policies of those service partners and is not subject to our control.
Occasionally we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.
4. Updating and Correcting Information
Upon your request, we will provide you with a reasonable description of your Personally Identifiable Information that we maintain. We can be contacted by email at stephen@sweetwaterpoolsupply.com, by telephone at 617-969-7665, or by postal mail at 175 High Street, Waltham, MA 02453. Please include your name, address, and/or email address when you contact us.
We encourage you to promptly update your Personally Identifiable Information if it changes. You may ask to have your information on file deleted or removed; however, because we keep track of past communications, you may not be able to delete information associated with past communications on this site. In addition, it may be impossible to completely delete your information without some residual information because of backups.
5. Your California Privacy Rights
Beginning on January 1, 2005, California Civil Code Section 1798.83 permits California residents to request certain information regarding disclosure of personal information for their direct marketing purposes. To make such a request, please write to: stephen@sweetwaterpoolsupply.com or 175 High Street, Waltham, MA 02453. Within 30 days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third party direct marketing purposes during the immediately preceding calendar year, if any, along with the names and addresses of those third parties. This request may be made no more than once per calendar year. We reserve the right not to respond to requests submitted other than to the addresses specified in this paragraph.
6. Security of Information
At our site you can be assured that your Personally Identifiable Information is secure, consistent with current industry standards. The importance of security for all Personally Identifiable Information is of utmost concern to us. Your Personally Identifiable Information is protected in several ways. Your Personally Identifiable Information resides on a secure server that only selected personnel and contractors have access to via password. We encrypt your Personally Identifiable Information and thereby prevent unauthorized parties from viewing such information when it is transmitted to us. Personal information that you provide that is not Personally Identifiable Information also resides on a secure server and is only accessible via password.
Unfortunately, no data transmission over the internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, you acknowledge that there are security and privacy limitations of the internet which are beyond our control; the security, integrity and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed; and any such information and data may be viewed or tampered with in transit by a third party.
7. Cookies
When you use our site we may store cookies on your computer in order to facilitate and customize your use of the site. A cookie is a small data text file that a website stores on your computer’s hard drive (if your web browser permits) that can later be retrieved to identify you to us. The cookies make your use of the site easier, make the site run more smoothly, and help us to maintain a secure site. You are always free to decline our cookies if your browser permits, but some parts of our site may not work properly in that case.
We may also collect and use Non-personally Identifiable Information about you, such as your IP address, browser type, the server your computer is logged onto, and the area code and zip code associated with your server.
We may also use web beacon or other technologies to better tailor this site to visitors. If these technologies are in use, when a visitor accesses pages of the site, a non-identifiable notice of that visit is generated which may be processed by us. Web beacons usually work in conjunction with cookies. If you do not want cookie information to be associated with your visits to our site, you can set your browser to turn off cookies; however, web beacon and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded.
8. Google Analytics
We also use a tool called Google Analytics to track and analyze information regarding use of this site. To opt out of being tracked by Google Analytics, visit https://tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, visit https://www.google.com/policies/privacy/partners/.
9. Google Ads™
This website may use the Google Ads™ remarketing service to advertise on third party websites (including Google) to previous visitors to this website. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Sperry Tents websites. Of course, any data collected will be used in accordance with our privacy policy and Google’s privacy policy.
What can you do? You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.
10. Privacy Policies of Third Party Sites
Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. Other sites that may be accessible through our site have their own privacy policies and data collection, use, and disclosure practices. Please consult each site’s privacy policy. We are not responsible for the policies or practices of third parties.
11. European Union Users
This site is not designed to be used by those in European Union countries. We ask that you not provide any information to our site if you are a user from the European Union.
12. Age Limitations
You must be at least 18 years old to use this site. Our policy is that we do not knowingly collect, use, or disclose Personally Identifiable Information about visitors that are under 18 years of age.
13. Contact Information
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us:
Sweetwater Pool Service, Inc.
Attn: Stephen Cortner
175 High Street
Waltham, MA 02453
You may also contact us by email at stephen@sweetwaterpoolsupply.com.